Job Description

Digital Media Specialist

10-15 hours per week

 

Join our Stenovate family

Stenovate is a small-but-mighty software company that thrives on providing a best-in-class project management solution, custom-built for legal transcript professionals. We are passionate about helping reputable court reporters, scopists, and proofreaders connect, manage workload, and collaborate efficiently, but we also don’t take ourselves too seriously!

We are looking for a data-driven digital marketer who specializes in SEO, SEM, Display, and Paid Social for a niche audience. You will be responsible for planning and implementing paid digital media campaigns in a test-and-learn environment to drive brand awareness, consideration, and ultimately conversion. 💪💪💪

Roles & Responsibilities

• Leading and optimizing a digital media strategy to best target our niche market
• Creating and managing PPC campaigns: Google Ads, Facebook, and other Ad platforms
• Performing ongoing keyword research including the discovery and expansion of keyword opportunities
• Managing all SEO activities such as keyword strategy, content strategy, and link building to increase organic search rankings and drive search traffic
• Optimizing copy and landing pages for SEO
• Recommending changes to the website architecture, content, linking, and other factors to improve SEO positions for target keywords
• Working closely with content producers to ensure keywords are included in the content strategy and all content
• Researching and analyzing affinity partnership opportunities
• Developing strategies across all marketing channels to improve ROI/ROAS
• Analyzing ongoing key performance indicators and providing recommendations for continual improvement

Are you the perfect candidate?

You are an articulate, empathetic, and engaging individual with the following capabilities:

• 3+ years experience in paid SEO/SEM and social media work (preferably in a startup environment)
• Self-motivated, takes initiative, open to feedback, and adaptable (learner/growth mindset)
• Expertise in Hubspot, Intercom, and/or similar marketing automation tools
• Excellent knowledge of Google Ads, Facebook, and other Ad platforms
• Working knowledge of WordPress, relevant HTML and CSS
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Good analytical skills and high attention to detail
• Comfortable in an entrepreneurial / startup environment
• Fun-loving
• Looking to make a difference while also making money!